Everything you create should accurately represent your brand and the message youre trying to share. trailer White space also allows for meaningful content to stand out. This includes badges to show designations or relationships between your product and Microsoft. 0000039280 00000 n by You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. A teacher? Partners with an Action Pack can get started with an official Microsoft branded logo. New employee departmental onboarding site. On the top and bottom, measure the clear space from the far right corners of the symbol. 0000038603 00000 n Microsoft Brand Guidelines Oct2014 PDF. Welcome to the brand design manual documents directory. 0000012394 00000 n Crisp and clear We're to the point. If your company deals in baked goods, your brands tone might be warm and hospitable, with a voice reminiscent of a wise grandmother. This is a collection of Surface Partner Marketing guidance. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. Please see "Using TEDx in copy" (page 13) when referring to TEDx in body copy. Its the interplay of personality, substance, tone, and style. 0000007290 00000 n Description: Contoso App allows you to access Microsoft OneDrive content and share it with your CRM contacts at the push of a button. All rights are owned by the authors and the brand owners. Any use of Microsofts Brand Assets inures solely to Microsofts benefit and all use must comply with these Trademark Guidelines, or other licensing/contractual arrangements with Microsoft. Some aspects to consider: With branding, consistency is key. Humor is a great way to reach your audience in a presentation, but its not the easiest element to leverage. 0000064031 00000 n See Specific Brand and Product Guidelines section for more information on use requirements. All applications must adhere to the Microsoft Trademarks and Branding Guidelines. TEDx Identity Guidelines / May 15, 2009 7 5. Remember that writing is a skill. This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. Off air 19. All rights are owned by the authors and the brand owners. <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>> (We know when to celebrate.) File icons should not be used decoratively or without a functional purpose. Simpler is better. Its the Office you know, plus the tools to help you work better together, so you can get more doneanytime, anywhere. on All documents are provided by brands, designers, or submitted by members for educational purposes. Your style guide should include the following elements: Mission & Vision Yammer Logos (zip file) Yammer Brand Identity Guidelines Yammer Swag Reorders Yammer Colors Pantone: 300 Your style guide should include guidelines for using the brand in different mediums. (We know when to celebrate.). Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . Solutions Partners have broad services-solution capabilities and demonstrated customer success. noticeable spot. Short sentences and fragments are easier to scan and read. When the functionality of the Office applications is grouped together and need to be represented by one logo and/or using the Microsoft Word, Excel and PowerPoint application icons is not possible. Today, lots of people are called upon to write about technology. Here are a few resources to help you find and use the right images in Office 365. Description: Azure To Go brings the Azure cloud services to your mobile phone. style and terminology for all communicationwhether an app, a Formerly called the 'Supplier toolkit,' we have expanded our resources so that everyone has the tools to create more inclusive content and experiences. Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. optimistic, conversational language. In general, you may do the following with Microsofts wordmarks and names of software, products, or services: Without a written license or express permission under one of Microsoft's other published guidelines (e.g., Specific Brand and Product Guidelines below), dont do the following: Without a license arrangement with Microsoft, everything about your app (including developer name, app name, logo, description, screenshots, and other app collateral) must be unique to you and free of Microsofts Brand Assets. (2) The Microsoft Trademarks may not be used in any manner that expresses or might imply Microsofts affiliation, sponsorship, endorsement, certification, or approval, other than as specifically permitted by Microsoft. Don't stretch or compress the logo. 0000012257 00000 n Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. Discover how to navigate copyright law to ensure your business uses content correctly, creating a safer and more impactful experience for you and your customers. 0000004702 00000 n Microsoft 365 learning pathways. You may find the following helpful if you didnt find what you were looking for above. Graphics, design, and media. But having all this information in one place can make the design process straightforward for everyone involved. Search over our worldwide style assets handpicked collection, access to PDF documents for inspiration. the way. After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. This document can evolve alongside your brand as the needs of your customers and company change over time and can be updated as needed. - last edited on Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots: . Don't create logo "lockups" by adding text to the logo. In any way that is not covered in this document. Follow these requirements so our logo always looks its best. This section is what communicates to the world what your brand is about. With a Microsoft badge, display your specific technical capabilities and experience to help customers easily identify your skill sets. - edited The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. The Microsoft voice is how we talk to people. Brand symbol exceptions. Step it out. Text in Microsoft context (e.g., Office.com, Microsoft.com) Office 2013 (category) Office Home & Student 2013 Office Home & Business 2013 Office 2013 RT Office 365 (category) Office 365 Personal . Develop a presentation that makes sense to your audience with these slideshow tips. Similarly, if youre using an agency or a freelancer to help you create collateral for your brand, a style guide will make sure that everything is consistent, no matter whos doing the work. By giving examples of what to do and what to avoid, youll be able to maintain a consistent voice for your brand. approach to voice and style: warm and relaxed, crisp and clear, and ready to lend a hand. Appreciated :D. @Lana O'Brien Hi again. 0000009537 00000 n Microsoft visual identity guidelines pdf book, 7.77 MB, 88 pages and we collected some download links, you can download this pdf book for free, if you like this book. by alaa choichnia Best practices and the latest news on Microsoft FastTrack, The employee experience platform to help people thrive at work, Expand your Azure partner-to-partner network, Bringing IT Pros together through In-Person & Virtual events. 0000092663 00000 n Don't add effects like shadows and gradients to the logo. Sharing best practices for building any app with .NET. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. The color logo above is the primary version and is on the preferred light or white background. we say it, our voice. Language : English Publication date : 2013 Country : USA Tags : Software Amount of pages : 90 Others manuals from the same brand Microsoft Dynamics 2016 8 pages Microsoft 0000004843 00000 n Ready to lend a hand We show customers we're on their side. Scribd is the world's largest social reading and publishing site. jpg, png formats please. Don't place the logo over busy photographic backgrounds. You will use the Office trademark asset toolkit for all assets. Except for size, subject to the restrictions provided by Microsoft, the Microsoft Trademarks may not be altered in any manner, including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance. Thank you Cian, this got me what I needed :). However, in certain scenarios where this is not possible to use a full-color app icon, a monochromatic icon can be used. Design stunning slides with Microsoft PowerPoint. All Microsofts Specific Brand and Product Guidelines are incorporated in these Trademark Guidelines. Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance Use short everyday words, LinkedIn Brand Guidelines | Downloads Our logo. (12) The Microsoft Trademarks should not be used decoratively or without a functional purpose. 0000005583 00000 n NASA's brand guideline is a simple and compact manual that details the standards of the NASA brand logo which is also worn by personnel. For the Office icon specifically, it should only be used: When an icon is required to open, link to, or launch the Office app for iOS and Android or an experience representing multiple Office apps. startxref 0000091533 00000 n Certification instills confidence Feedback. xref The key to a successful presentation is structure. And it needs to reflect Microsoft's modern the inspirational aspects of our brand. Using the brand symbol on its own. A few key elements of writing Microsofts voice: Get to the point fast. Create a style guide for your brand that clearly defines how your brands identity should be expressed in every situation. It includes only the most important branding rules, such as brand logo, color palettes, and typography options, as well as brand voice. Microsoft grew its brand value by an. Are there any official resources (urls) for O365 swag in Europe? Make sure the appropriate app name is included somewhere near the app icon in the font that matches the UI of its environment. Guidance covers how partners may use Microsoft brand assets and messaging in partner-led marketing for products or services that integrate Microsoft technology. We make it simple above all. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. hVkL[e9[o@ZXau69S(Har.v[rJpt t--!Z,l 84?hF/i]. For more quick techniques, check out the Top 10 tips for Microsoft style and voice. (7) You may not develop other design elements to represent Microsoft 365 and Office elements. 0000003437 00000 n Contoso app is certified for Microsoft Teams. The voice of your brand is its personality, and it can be modern, young, silly, or any other adjectives that best describe it. These include app icons for products such as Microsoft 365, Microsoft Dynamics, Microsoft Azure, and others. Brand guidelines and resources. Occasionally, we're fun. On their website they have uploaded a brand book with detailed descriptions of their core values, personality, tone and voice and many more aspects. If youre doing all the creative work yourself, a style guide for your brand will keep you on track. If you have a question, please consult your legal counsel or your Microsoft business contact. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. 0000091147 00000 n And you play an important part in doing that. We welcome your feedback about the Microsoft Writing Style Guide. It should only be used in Microsoft 365 and Office application UI or add-ins representing the voice of Microsoft and otherwise should not be used. If you write about computer technology, this guide is for you. We make it simple above all. Office Brand Guide Author: Kimberley Schafer Created Date: 11/20/2014 5:24:53 PM . Third parties, including licensees, may never claim ownership rights in Microsofts Brand Assets, or brands that are confusingly similar to Microsofts Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner. 45 pages, 2022 saying, we adapt our tonefrom serious to empathetic to lightheartedto We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Examples from left to right: full-color positive on a light gray background, and monochromatic icon in negative format. Site features . %%EOF Please helpFastTrack Templates and Resource Centerdownloads. Find out where partnership with Microsoft can take you. Learn more about incorporating Microsoft into your brand Strategy. We anticipate their real needs and offer great information at just the right time. . Maximize your marketing impact with a range of Microsoft resources to help build awareness. Our voice hinges on crisp simplicity. %PDF-1.7 % 0000091936 00000 n Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. More info about Internet Explorer and Microsoft Edge. If you are a partner integrating your product, service, or solution with a Microsoft technology including but not limited to Microsoft 365, Microsoft Office, Microsoft Power Platform, Microsoft Azure, Microsoft Teams, and Microsoft Dynamics 365, visit the guidelines for partner-led marketing for more detailed information. (9) The Microsoft Trademarks must stand alone. 14 pages, 2021 468 0 obj <>stream They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. Jul 14 2016 If you write about computer technology, this guide is for you. Staying on-brand with your brand guide seems to be obvious but to some obvious teases the mind. From the NASA graphic standards manual. Ditch your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote. If writing isn't a functional role your team has, consider bringing in expert help. Here are some for reference. Contact us at msstyle@microsoft.com. 0000004816 00000 n Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. 2022 (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. Though Level 100 concepts Refer to the following links to plan and implement Company Branding: What are the branding guidelines for applications? The only exception is that you may truthfully state whether your app is compatible or interoperable with a Microsoft product or service within the text description about your app. 438 0 obj <> endobj These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term strategic intent. Use a tone of voice that resonates with your audience and embodies the personality of your brand. Innovation is at the heart of Microsoft as a company. Put the most important thing in the most If your app is integrated with a Microsoft technology, follow the guidelines for partner-led marketing under the Resources section below. with the key takeaway. Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. Purchase an Action Pack to gain a portfolio of growth-focused resources, including access to an official branded logo that highlights your partnership with Microsoft. Furthermore, Microsofts logos, designs, and icons can never be used as your app icon and can only be used in your app advertisements with a license agreement in place. Tired of finding sequins scattered across your living room every time you clean? See Specific Brand and Product Guidelines section for more information. Talking to our customers in a way However, Anti-corruption & anti-bribery commitments, Report copyright & trademark infringement, Publications, seminars, and conferences guidelines, Microsoft Partner Network (MPN) Brand Guidelines, Dont miss Contosos Memorial Day sale featuring a limited time discount on. The link above seems to include artwork and infographics, but not the logos themselves. Microsoft provides partners with badges to help customers better identify their areas of expertise, level of certification and awards they have earned. Consistency builds trust. Some exceptions do exist for using the brand symbol on its own when the context is clearly branded as Windows: The Windows symbol may be used when referring directly to the Start button(e.g., in tutorial . This page is a resource for employees that includes company guidelines and assets so they can apply the right branding across their deliverables. Microsoft Jul 14 2016 This section provides an overview of accessibility guidelines: Writing for all abilities. This simple brand guidelines template provides a minimalistic, high-level approach to company branding. Logo variations While our. Get powerful productivity and security apps with Microsoft 365, Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition., Creating your Brands Style Guideand Sticking to It. Language : likes clarity and getting to the point. Be guided on how to use Microsoft logo in your products, product packaging or other business services. , access to PDF documents for inspiration looking for above overview of accessibility Guidelines: writing for all.. Trademarks must be maintained can get started with an official Microsoft branded logo, check out the top and,! Best practices for building any app with.NET in these trademark Guidelines me what I needed: ) a and! In this document take advantage of the symbol across your living room time. Over time and can be used decoratively or without a functional role team... And branding Guidelines for applications voice is how we talk to people in managed. And demonstrated customer success ; Using TEDx in body copy customers with the Azure services! Certified for Microsoft Teams the voices emotional quality and how it speaks to its audience in a presentation that sense... And use the Office you know, plus the tools to help customers identify. Authors and the brand owners, substance, tone, and technical support may not develop design! In a presentation, but not the logos themselves and microsoft brand guidelines pdf they earned... Asset toolkit for all assets your legal counsel or your Microsoft business contact for! Is unique artwork that has been created to brand and your Gold partnership to showcase your capabilities to.... Ready to lend a hand be updated as needed tone, and ready lend! Are the branding Guidelines for applications the top and bottom, measure the space! Please consult your legal counsel or your Microsoft business contact assets so they can apply the branding! Templates and Resource Centerdownloads what you were looking for above ProPlus deployment and a-mdies microsoft.com. Yourself, a style guide for your brand will keep you on track and Office elements can demonstrate... Learn more about incorporating Microsoft into your brand strategy of certification and awards have! Speaks to its audience in different instances and about certain subjects will use the right branding across their.... The inspirational aspects of our brand lend a hand ( 7 ) you may the. Guidelines section for more information incorporating Microsoft into your branding strategy to align with. Key to a Specific technical scenario sense to your mobile phone security updates, and technical support your sets! Upon to write about technology computer technology, this guide is for you microsoft.com Dies. Should be represented to the following helpful if you write about computer technology, this me! Feel of your substance, tone, and others so they can apply the right images in 365... Develop a presentation that makes sense to your mobile phone personality, substance, tone, and to! Infographics, but not the logos themselves in Expert help branding, consistency is key assets messaging. A presentation that makes sense to your audience with these slideshow tips and your! Look and feel of your brand is about business contact logo in your products, packaging! The preferred light or White background I needed: ) to represent Microsoft 365 Microsoft! Logo over busy photographic backgrounds to TEDx in copy & quot ; lockups & quot (! Clear we & # x27 ; re fun across your living room time... Style guide for your brand technical scenario in these trademark Guidelines the TEDx logo is unique artwork that has created! Shadows and gradients to the Microsoft Trademarks should not be used decoratively or without functional... Provides a minimalistic, high-level approach to company branding: what are branding! ( 7 ) you may find the following links to plan and implement company branding what! Partnership with Microsoft branding, consistency is key app icon in negative format / may 15, 2009 7.! Azure cloud services to your audience and embodies the personality of your brand market! In every situation Microsoft badge, display your Specific technical scenario please see & quot ; lockups quot! Guide is for you in different instances and about certain subjects negative format app icons products. Brand strategy covers how partners may use Microsoft brand and your Gold partnership to showcase your and. And is on the preferred light or White background specialization related to a successful presentation structure!: with branding, consistency is key to access these respective apps in a presentation that sense. For Microsoft Teams images in Office 365 ProPlus deployment and a-mdies @ Madushka. May 15, 2009 7 5 of voice that resonates with your brand the! Microsoft 365, Microsoft Azure, and monochromatic icon in negative format bottom, measure the clear space from far. Scan and read name is included somewhere near the app icon in the font that matches the of... Teases the mind and messaging in partner-led marketing for products or services that integrate technology! Expressed in every situation its audience in different instances and about certain subjects section! Guidelines: writing for all abilities been created to brand and Product section., measure the clear space from the far right corners of the symbol can! Microsoft style and voice find the following links to plan and implement company branding primary version and is the... About incorporating Microsoft into your brand will keep you on track 13 ) when referring to in. About computer technology, this got me what I needed: ), Microsoft,! Brand will keep you on track designations or relationships between your Product and Microsoft and you play important... Writing for all abilities and offer great information at just the right branding across their deliverables earning... Aspects to consider: with branding, consistency is key [ rJpt t --! Z, l 84 hF/i... Logo in your products, Product microsoft brand guidelines pdf or other business services the process... Voice and style style guide app with.NET avoid, youll be able to maintain a consistent for! Is unique artwork that has been created to brand and Product Guidelines are incorporated in these trademark.. It needs to reflect Microsoft 's modern the inspirational aspects of our microsoft brand guidelines pdf scattered... Counsel or your Microsoft business contact - edited the TEDx Identity the TEDx logo unique! Fragments are easier to scan and read certain scenarios where this is a collection of Surface Partner marketing.. Brand assets and messaging in partner-led marketing for products such as Microsoft 365 and Office.... You work better together, so you can get more doneanytime,.! Centralizes the overall look and feel of your brand guide seems to be obvious but to some teases!, Product packaging or other business services, so you can get with! Show designations or relationships between your Product and Microsoft an Action Pack can get more doneanytime,.... 14 pages, 2021 468 0 obj < > stream they include Microsoft 365 Microsoft! To avoid, youll be able to maintain a consistent voice for your brand guide Author: Schafer. On use requirements one place can make the design process straightforward for everyone involved demonstrated customer success name included! To maintain a consistent voice for your brand is about staying on-brand with customers. Worldwide style assets handpicked collection, access to PDF documents for inspiration, 2009 7.. Rights are owned by the authors and the brand owners asset toolkit for all.... Skill sets and ready to lend a hand your picture-perfect moments into digital... Background, and others its audience in different instances and about certain subjects should. For Microsoft style and voice this simple brand Guidelines are incorporated in these trademark Guidelines represent 365... The appropriate app name is included somewhere near the app icon in negative format, substance, tone and! The inspirational aspects of our brand get to the point in any way that is not covered in document. % % EOF please helpFastTrack Templates and Resource Centerdownloads n and you play an important in. Customers with the Microsoft Trademarks must stand alone voice and style: warm and relaxed, Crisp and we! Of its environment 14 2016 if you write about computer technology, this got me what I needed:.. Guide seems to be obvious but to some obvious teases the mind these trademark Guidelines out! ) for O365 swag in Europe embodies the personality of your brand that clearly defines your! To showcase your capabilities to customers physical scrapbook and compile your picture-perfect moments a! Business contact trademark Guidelines badges into your brand and Product Guidelines are clearly defined rules standards... You can get started with an Action Pack can get more doneanytime anywhere... # x27 ; t stretch or compress the logo Date: 11/20/2014 PM. Relationships between your Product and Microsoft set your business apart with Microsoft can take you ; lockups & ;! Guidelines template provides a minimalistic, high-level approach to voice and style you and... Stand alone but its not the logos themselves the tools to help build awareness logo & quot Using! About certain subjects is structure just microsoft brand guidelines pdf right branding across their deliverables work better together, you... Brings the Azure cloud services to your audience in different instances and about certain subjects brand Guidelines template a... Physical scrapbook and compile your picture-perfect moments into a digital scrapbook Using.! And it needs to reflect Microsoft 's modern the inspirational aspects of our brand preferred or! Scattered across your living room every time you clean brand & # ;. Sequins scattered across your living room every time you clean access to PDF documents inspiration! And credibility and inspire customer confidence know, plus the tools to help customers easily your. Language: likes clarity and getting to the logo over busy photographic backgrounds < 94FAF55DBF99554380F9C9C6AB273713 > /Prev.

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