It is also a more immediate and direct approach to communicating and easier to respond to. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Having in place a good social media listening strategy for your business will help you with this. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Need help connecting with the right influencers for your brand? Make sure their area of influence is aligned with your brand image. Should you do it via email or DM? and place them in the … If you want to boost your efforts, you should write the ideal influencer outreach email template that will help you to win the attention of the most influential people in your niche. While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand. Do you like their content? What incentives are there for them to work with you? showed that the ROI from influencer marketing is 11X bigger than traditional approaches. Like Robert B. Cialdini wrote in his book: “We like people … They should be short, sweet and to the point. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); My name is [insert name here] and I work for [insert company name]. Here’s another recent publicity stunt disguised as a wedding. ... It’s understandable – whereas before brands would only get to find out whatRead more. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. – Offer them a discount on your product or services. Check out these templates for pitching inspo: I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. Your message should not be longer than 100 words. We [insert what you do/sell]. Love your voice and content – you have truly defined yourself as an influencer in the blogging and fashion world! At Flex, we make organic protein powders and shakes for women. Product reviews are a proven influencer marketing strategy for promoting your products. How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. Influencer outreach email template. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. According to Mediakix’s survey, 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. Influencers love events. Thinking through these questions and finding answers for them will give you a much clearer idea of what you should say in your outreach email. Leave a Comment. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. Here’s an example from Search Engine Journal: There's nothing more flattering than knowing that a reputable brand has featured you in their marketing content. Don't overthink it. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. My name is Kristen and I’m with Flex. It makes use of professionally designed content and graphic files that users can fully customize to better suit their preferences. Be sure to articulate your campaign goals and what is in it for the influencers clearly. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. In fact, ExpertVoice found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. Step 2: Select a Template At [insert company name here] we [insert what you do/sell]. Cold email template. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! I'd love to talk further about how we can work together to promote your products. It's all about nurturing a long-term relationship with them and getting them to trust your brand. Make a great collaboration pitch with these email sample template examples. Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. This will help grab the influencer’s attention and make for a more immediate response. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. Builds familiarity with your prospect. 6 Email and Instagram DM Templates for Influencer Outreach. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. Having in place a good, social media listening strategy for your business, If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. When it comes to Instagram DMs, you can be more casual with them. The influencer will build their reputation by promoting products that their followers are actually interested in. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. Be real, ask them how they are and engage them on what is important to them. ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. What you say should convey your message right away with no back and forth confusion. ), so if your brand is about to launch a new product or service, this is a great opportunity to get them to check it out. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. If funny or quirky works with your brand image, try that. What’s the point of writing an excellent email body if the influencer isn’t … As a brand ambassador, you’d partner with us for social media campaigns and content featuring our organic protein powders and shakes. Easy, right? Let me know if you’d be interested - thanks! Pro tips & templates to improve your response rate. Think of these questions when drafting your email. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. Even when using templates, you can tweak them to be more personal. Take the time to look through content posted by potential influencers on their blogs and social channels. Product Review Requests. Here is a step-by-step guide to success. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. How do you do this? and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. of Louder Online. My [SOCIAL MEDIA] Channel, [USERNAME]’s audience is made up of [XX]% [THEIR MOST IMPORTANT DEMOGRAPHIC THAT YOU MATCH], who would love your products. All you need to do is download the files (you can use the sign-up box below!) Here’s an example of a great email template. My name is [insert name here] and I’m with [insert company here]. Body Text. Look forward to hearing back from you soon! – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. The first thing you have to get right when reaching out to influencers is to find the right ones. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! -[insert your name here]. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. And what about you? All you need to do is drag the required field (text, images, buttons, etc.) , said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. 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