[8], In the United States, Frito-Lay eliminated trans fat from all Doritos varieties in 2002. [51], In March 2013, Doritos redesigned its packaging and logo as part of its first global marketing campaign. La tortilla chips de maïs qui rend ton apéro complétement Bold. Wendig’s own research took him to his dogs and son. [14] The promotion raised $100,000 for the organization, despite some controversy. According to Doritos, the vote was so close that just before the game the company decided to run two of the ads rather than just one. Lay’s History In 1932, Herman Lay opened a snack food joint in Dorset, Ohio. Page 1 of 1 Start over Page 1 of 1 . The first flavor was Toasted Corn, released in 1966, followed by Taco in 1967 and Nacho Cheese in 1972. Currently it is rolled into a tube before the baking and frying, a much simpler process. They launched nationally in the United States in 1966,[7] with only one flavor: Toasted Corn. Frito-Lay also sells variations of its products under the Sabritas brand in U.S. states bordering Mexico. Doritos have more than 30 ingredients, including corn, romano cheese, cheddar cheese, buttermilk, red and green bell pepper powder, and a whole lot of other things we can't pronounce. ), dorito wouldn't be derived from an -ar verb, right? The governors later parodied their ad; when they were interviewed on the CBS news program 60 Minutes, the two were often seen eating Doritos. vnu_content_id=1003936924&imw=Y the original, "Doritos Super Bowl XLIII Commercial: New Flavor Pitch", http://adland.tv/content/doritos-reveals-six-ads-competing-5-million-crash-super-bowl-xliv, "UK astronomers to broadcast adverts to aliens", "For the First Time-Ever 'The Colbert Report' Hits the Road – 'The Colbert Report: Dorito's Spicy Sweet Pennsylvania Primary Coverage From Chili-Delphi", "Taco Bell, Doritos teaming for ultimate junk food treat", "Doritos Unveils 56-Foot-Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos JACKED Tortilla Chips", "Doritos launches first ever global campaign", "Doritos Loaded Nacho Cheese Breaded Cheese Snacks, 15 oz - Walmart.com", "Doritos Resmi Beredar di Indonesia, Ketahui Tempat Anda Bisa Beli", "Discontinued Doritos Flavors Too Beautiful For This World", Frito-Lay North America website for Doritos, https://en.wikipedia.org/w/index.php?title=Doritos&oldid=995938059, Articles with dead external links from June 2016, Short description is different from Wikidata, Wikipedia pages semi-protected against vandalism, All Wikipedia articles written in American English, Articles with unsourced statements from August 2020, Articles with unsourced statements from January 2020, Creative Commons Attribution-ShareAlike License. 3.0 /5. SpanishDict is the world's most popular Spanish-English dictionary, translation, and learning website. [40] For Super Bowl XLIV, four ads were entered, and if three of the commercials sweep the top three positions in that year's Ad Meter contest, all of the creators would be awarded a total of $5 million, broken down as $1 million for first place, $600,000 for second and $400,000 for third, plus each maker would get an additional $1 million.[41]. Doritos is more likely a contraction of the word "doraditos" (fried until a golden brown) or is derived from the verb "Dorar", which is almost synonimous with frying. [4] Other specialty flavors began to make their debut during the late 1980s. In fact, dorado is the past participle of dorar. [15], The original plain chips (Toasted Corn, a discontinued US variety as of 2019, but available in the UK branded as 'Lightly Salted') are made of ground corn (maize), vegetable oil, and salt. A Doritos Ad 2008 Competition entry. Découvre vite ses goûts intenses Doritos for the bold. oeufs, Pour sortir de ce carrousel, utilisez votre touche de raccourci d'en-tête pour accéder à l'en-tête suivant ou précédent. In February 2013, the Doritos logo changed once again. "I would like bacon, but good and crispy." Doritos For The Bold. It replaced the long-running CC's brand. Each chip was also given more seasoning, resulting in a stronger flavor. Yellow stood for corn,while red symbolized red pepper that was used to spice up the crisps. Frito-Lay therefore developed taco-flavored Doritos, which also became successful after they were introduced nationally in 1967. Nevertheless, in the costliest redesign in Frito-Lay history, in 1994 the company spent $50 million to redesign Doritos to make the chips 20% larger, 15% thinner, and rounded the edges of the chip. Brands. The baby reaches the bag and steals it back with just enough force to reach it. "The dome of this building is golden (or gold plated"). Other specialty flavors began to make their debut during the late 1980s. [29] Owing to the spicy nature of one variety contained in the pack, in July 2015 George Pindar School reported an incident where an asthmatic student "suffered some difficulty breathing after eating one". The responses you have gotten are most likely correct. A term coined by Terrson to represent a form of Jenga where one removes an article of clothing whenever the tower falls. [9], In 2005, Doritos sales in the United States fell by 1.7% to $595 million. How unique is the name Doritos? According to Thomas L. Harris's Value-Added Public Relations, "the most-used single video news release of 1995" was a Doritos Super Bowl Commercial featuring recently defeated US state governors Mario Cuomo and Ann Richards. [7], According to Information Resources International, in 1993, Doritos earned $1.2 billion in retail sales, one-third of the total Frito-Lay sales for the year. Their theory? Frito-Lay vice president Joe Ennen described this as "the most significant rebranding and relaunch in Doritos' 38-year history. How to say Doritos in English? Rollitos had the chips baked, the tube formed with an oil-submersible box press to fry. [18], Concerns have been raised that the oils, flavorings and additives used in Doritos and other Frito-Lay products may be unhealthy. On Sunday afternoon, the 51-year-old Interstellar actor was seen in Hollywood filming a commercial for Doritos. 2010 saw the introduction of Doritos to New Zealand and with it flavors including Nacho Cheese, Cheese Supreme, Salted, and Salsa. He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant. [8] The design change was the result of a two-year market research study that involved 5,000 chip eaters. I had ordered two packs of Doritos (150g each). The name came from the word doradito meaning “golden brown.” There is online support for that theory, but Wendig wasn’t satisfied. After a little sluething — sluething? Your privacy is important to us We use cookies on this website to improve your experience, serve you with tailored advertising, analyse our traffic and integrate with social media. This is how the iconic Doritos (the word means “golden” in Spanish) crisps came to existence. $21.00 $ 21. Doritos Taco is Back for a Limited Time! In February 2011, Doritos Canada ran a competition to write the end of a commercial for two new flavors ("Onion Rings n' Ketchup" and "Blazin' Buffalo and Ranch"), and to vote for which of the two flavors would be taken off shelves when the contest ended. http://en.wikipedia.org/wiki/Doritos, Nacho Cheese Doritos ingredients (US), in order of percent of product: whole corn, vegetable oil (corn, soybean, and/or sunflower oil), salt, cheddar cheese (milk, cheese cultures, salt, enzymes), maltodextrin, wheat flour, whey, monosodium glutamate, buttermilk solids, romano cheese (part skim cow's milk, cheese cultures, salt, enzymes), whey protein concentrate, onion powder, partially hydrogenated soybean and cottonseed oil, corn flour, disodium phosphate, lactose, natural and artificial flavor, dextrose, tomato powder, spices, lactic acid, artificial color (including Yellow 6, Yellow 5, Red 40), citric acid, sugar, garlic powder, red and green bell pepper powder, sodium caseinate, disodium inosinate, disodium guanylate, nonfat milk solids, whey protein isolate, corn syrup solids[33]. [30], The brand's marketing campaigns have included many television commercials featuring Avery Schreiber,[31] Jay Leno,[2] and Ali Landry,[32] as well as product placement in movies, such as Wayne's World. [citation needed], Reincarnations and relaunches of taco-flavored Doritos, including the 2008 "Back By Popular Demand" campaign, were different from the original taco flavor (a sour cream flavor had been added to the recipe around 1985). Other ingredients vary across the flavored chip varieties. (Probably by computer? For the tenth and final year, Doritos is asking fans around the world to create a Doritos television advertisement for the chance to see their ad air for an audience of millions. u/jasminaaa03 (i’m homophobic) 7 months ago. The "You Make It, We'll Play It" contest chose the winning advertisement that was transmitted on June 12, 2008. Another popular commercial from the group of finalist included an executive making a presentation to other executives on a new (fictional) Doritos flavor called "Doritos Beer", which, as the name implies, is beer-flavored Doritos, with each chip containing as much alcohol as an equivalent of a 16-oz. After the campaign flopped, Colbert joked that his "body will stop producing bright orange waste. Doritos (/ d ə ˈ r iː t oʊ z /) is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. Nacho Cheese Doritos ingredients (U.S.), in order of percent of product: whole corn, vegetable oil (corn, soybean, and/or sunflower oil), salt, cheddar cheese (milk, cheese cultures, salt, This page was last edited on 23 December 2020, at 17:54. [24], In 2007, Doritos ran a campaign called "Doritos X-13D Flavor Experiment" where black, unidentified bags of Doritos were on the market for consumers to identify and name the flavor. If so, what is the translation meaning? In the 1960’s, a popular Mexican restaurant named Casa de Fritos in Disneyland got a tip from one of its vendors. Doritos are sold in many countries worldwide in assorted flavors. The tortilla chip, Doritos, is Spanish. My daughter loved the product, its quantity, and the taste. Using surplus tortillas and taking the original idea from the traditional Mexican snack known as totopo, the company-owned restaurant cut them up, fried them, and added basic seasoning, resembling the Mexican chilaquiles, but in this case being dry. [53][54], Current flavors of Doritos (as of November 2014) marketed in Canada are Nacho Cheese, Zesty Cheese, Cool Ranch, Spicy Nacho, Jalapeño Cheddar, Intense Pickle, Roulette (Nacho Cheese with 1 in 7 chips being hot) and Sweet Chili Heat. The new design gave each chip rounded corners, making it easier to eat and reducing the scrap resulting from broken corners. Doritos 3D Are Coming Back With A Crunchy Twist & 2 NEW Flavors Elite Daily - Daffany Chan. Your votes are greatly appreciated! Archived. In celebration of Doritos 3D Crunch, the brand is taking the original and turning it up a notch. Unravelled and myself were kinda close. [20] In 1986, Cool Ranch Doritos made their debut and also became popular. 30 $17.00 $17.00. [23], Six versions of "Doritos Collisions", which include two different flavors in the same bag, have been produced. In 2008, Doritos were promoted by an "out-of-this-world" advertising campaign, literally beaming a 30-second advertisement for Doritos brand tortilla chips into a planetary system 42 light years away. The general public was allowed to vote for their favorite of five finalists. [49] It is said that corporate response showed little enthusiasm to the tortilla chip idea, but more marketing research led to the Doritos release. Dynamitas come in flavors such as Chile Limon, Nacho Picoso, and Spicy Habanero flavors.[55]. The ad was beamed towards 47 Ursae Majoris, a distant star within the Ursa Major constellation that is orbited by planets which may harbor life. Doritos Roasted Corn, Tapatio Hot Sauce, and Salsa Verde are also popular American flavors. The taco chips included in the Zesty Taco and Chipotle Ranch "Collisions" bags were thought by customers to be closer to the original, but were later discontinued in most of the United States. Hmm...this is a guess but Dorado means golden...so possibly Doritos means "little golden things." (I know they are actually orange but still). [33], For many years, Doritos advertised heavily during the Super Bowl. In the 1990s, in partnership with parent company PepsiCo's fast food brands, two new flavors of Doritos were introduced, Taco Bell's Taco Supreme (incorporating a "beef" flavoring that was quite different from the original 1960s "Taco" incarnation) and Pizza Hut's Pizza Cravers. [34], In 1998, Doritos cast former Miss USA Ali Landry in a new Super Bowl Commercial. "Quisiera tocino, pero bien dorado." [38] The commercial was ranked by the USA Today Super Bowl Ad Meter as the best ad for the year, earning the creators of the ad – Joe and Dave Herbert – a $1 million prize. According to his lawsuit, the shape and rigidity of the chips made them inherently dangerous. Produit à base de maïs grillé. However, if you are interested in learning some history about the "Doritos" tortilla chips go to: Doritos 3D is a line of puffed Doritos introduced in the 1990s and discontinued in the United States in the mid-2000s. I've often wondered about that, too. ", A little known fact is that the crystal ball was originally a "Magic 8 Ball" but Mattell declined permission to reference its iconic toy in the ad thus the commercial was hastily re-shot using a snowglobe as a crystal ball. In the first case Dorito is missing "ad" and in the second case it is missing the D. I guess the name was inspired by those words but the word "dorito" doesn't mean anything in Spanish. Roger J. Berdusco, the vice president of tortilla chip marketing, said a primary reason for the change was "greater competition from restaurant-style tortilla chips, that are larger and more strongly seasoned". At around the same time, due to the popularity of Frito-Lay's Tostitos brand the unflavored Toasted Corn was briefly discontinued, then brought back. In the spring of 2011, a Tapatio hot sauce flavor was released. In 2008, Doritos debuted a "mystery flavor" Quests with prizes being given as puzzles were solved. [52], In April 2013, Doritos released Doritos Locos Chips with Nacho Cheese and Cool Ranch to match Taco Bells campaign. 81% Upvoted. The breaded cheese snack was released by PepsiCo's as its first frozen food product, also available in grocery stores. He made a deal with Alex Foods in 1964, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay … New comments cannot be posted and votes cannot be cast. The snack is now available in Chili Cheese Nacho and Spicy Ranch flavors. It was ranked by ADBOWL as the second best ad of the year. Doritos became the number one selling chip for Frito Lays, accounting for over 1/3 its sales, but how did this potato chip get its start? The taco is a standard Crunchy Taco. Natalie Armstrong submitted her video, and before long she received the most points based on numerous factors, including most widely viewed, winning a cash prize.[48]. "[11], On February 21, 2013, the Doritos logo was changed again,[12] and the advertising slogan "FOR THE BOLD" was adopted. The Frito-Lay vice president said that "Doritos" means "little bits of gold" in Spanish, but that is not quite right. 2010 saw the release of three successively spicy "Degree Burn" flavors (Blazin' Jalapeño/Jalapeño Fire, Fiery Buffalo and Scorchin' Habanero), cross promoted to "cool down" with Pepsi's lime "Cease Fire/Max Citrus Freeze", and the wasabi flavored Mr. Dragon's Fire Chips. The term dorito is a contraction of Spanish doradito (little fried and golden thing), which is a diminutive of dorado (fried and golden thing). The original product was made at the Casa de Fritos location at Disneyland in Anaheim, California. I couldn't find doritos in the dictionary at the top of this screen. ", "Taste Test: Mountain Dew "Quest" Doritos", "One Dorito In This Handful Could Melt Your Face", "Doritos Roulette: School warns parents not to give children crisps after pupil left struggling to breathe", "Thanks to the Web, the Scorekeeping on the Super Bowl has just begun", "Super Bowl boosts digital sales for Petty and others", "Doritos Super Bowl XLIII Commercial: Free Doritos! The Pennsylvania Supreme Court later ruled that the study did not meet scientific standards and could not be presented as evidence. Lay Lingo & Company. Arch West was the Vice President of Marketing of Frito-Lay at the time, and noticed the popularity. [22] In 1997, Spicy Nacho was introduced. Pronunciation of Doritos with 2 audio pronunciations, 2 meanings, 4 translations, 5 sentences and more for Doritos. [57] Flavors included Jalapeño Cheddar, Nacho Cheese and Zesty Ranch. [47], In 2010, Doritos Canada launched a "Viralocity" competition, asking the public to name a new flavor and to produce an online video advertising the fictional new flavor. I'm not sure, but I think it's possible to derive it from the verb (perhaps not very common, though). Other Lines of Doritos are Doritos Jacked flavors such as Buffalo Wings and Spicy Street Taco and the Dynamitas flavor lines shaped in tubes. So, I kinda cheated :), the link you procvided does give the answer!! In 2008, the Taco Bell (complete with the brand name attached) flavor was temporarily re-released under the "Back by Popular Demand" label along with Four Cheese. 4.6 out of 5 stars 319. Choisissez des collations santé lorsque vous travaillez et réservez les Doritos pour plus tard. Free Shipping on Eligible Items ... Flaming' Hot takes on a new meaning Great content to be added later New (10) from $8.98 + FREE Shipping. [3] Cool Ranch Doritos are sold under the name "Cool Original" in the UK and are called "Cool American" elsewhere in Europe, as ranch dressing is less common in those places.[21]. This year also saw the original Taco flavor of Doritos revived in the original packaging design. For a brief period in 2004, Doritos introduced new shape and form called "Rollitos", which were corn chips shaped into small tubes, like a regular triangular Dorito was "rolled" up. It is also the namesake for its own line of potato chips. [16], In 1996, The Onion, a satirical newspaper and website, featured an article with the headline "Doritos Celebrates One Millionth Ingredient", lampooning Frito-Lay for the sheer number of ingredients found in Doritos. Sabritas is the brand under which Pepsico brands the Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. The "For the Bold" campaign will use crowdsourcing initiatives from 37 countries, emphasizing Dorito's focus on its consumers "living for the moment" attitude. "[45] The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund The Colbert Report. [50] From 1978 to 1997, both Taco Bell and Doritos were under the same corporate umbrella within PepsiCo until PepsiCo spun off its restaurant business into what would eventually become what is now Yum! Those varieties of Doritos Collisions are Hot Wings/Blue Cheese, Zesty Taco/Chipotle Ranch, Habanero/Guacamole, Cheesy Enchilada/Sour Cream, Pizza Cravers/Ranch, and Blaze/Ultimate Cheddar. Using surplus tortillas, the company-owned restaurant cut them up and fried them (as in traditional Mexican chips called totopos) and added basic seasoning, resembling the Mexican chilaquiles, but in this case being dry. He claimed that he would not use his show to plug Doritos, but plugged the chips during these claims. Doritos (littéralement, à partir de l'espagnol mexicain doradito) est une marque de chips tortillas assaisonnées créée par Arch West (1914-2011) et produites depuis 1964 par l'entreprise alimentaire américaine Frito-Lay (une filiale du groupe PepsiCo).Les Doritos sont des triangles de maïs frits et aromatisés, une recette qui s'inspire des inspirant des topoto (en) mexicains. [19], Doritos are sold in many countries worldwide in assorted flavors. Brief stints of Jacked, Taco, Guacamole, Locos Nacho (taco and nacho), Locos Cool Ranch (taco and cool ranch) and Ketchup have been introduced with Guacamole lined to make a return in early 2015. These snacks have been described as "Doritos-meets-Bugles". Doritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl. On it, each letter in the word “Doritos” was placed inside a yellow or red rectangle. He made a deal with Alex Foods in 1964, the provider of many items for Casa de Fritos at Disneyland, a… In the first case Dorito is missing "ad" and in the second case it is missing the D. I guess the name was inspired by those words but the word "dorito" doesn't mean anything in Spanish. [3] For a short period in the late 1970s, Sour Cream and Onion flavored Doritos were available, but were discontinued in the early 1980s. Definition of Doritos in the Definitions.net dictionary. [3] "Doritos" were released nationwide in 1966, the first tortilla chip to be launched nationally in the United States. [10] Grady attempted to admit into evidence a study by a former chemistry professor that calculated how best to safely swallow the chips. Only 8 left in stock - order soon. This flavor introduced the familiar Cheetos flavor cheese on the typical Doritos tortilla chip. The son then proceeded to attach rockets to a pig and the father then gave the bag of Doritos to his son. 3 doritos later... Close. Shop Doritos Flamin' Hot Limon Flavored Tortilla Chips, 9.75 Oz and other Snack Foods at Amazon.com. Posted by. The diminutive of "dorado" (golden) is "doradito" and the diminutive of "oro" (gold) is "orito". Out of 6,028,151 records in the U.S. Social Security Administration public data, the first name Doritos was not present. by Mark Schatzker | Mar 15, 2016. [58] The Doritos 3D line of puffed Doritos is still sold in Mexico. I'll buy webdunce's logic, that dorito could be a dimunitive form of dorado. The original product was made at the Casa de Fritos (now Rancho Del Zocalo) at Disneyland in Anaheim, California, during the early 1960s. The mystery flavor was Mountain Dew. Onion Rings n' Ketchup received the most votes and remained on sale. 3. Frequently you will not find the dimunitive form in the dictionary. For Super Bowl XLVI, an ad aired featuring a Grandma and a baby attempting to get a bag of Doritos by a slingshot activated by a wheelchair. What does Doritos mean? Frito Lay, Doritos® Brand, Tapatio Hot Sauce Flavored Tortilla Chips, 9.75oz Bag (Pack of 3) 4.4 out of 5 stars 77. It was a fearsome sight indeed after the tower fell for the last time, after that, strip jenga was forever banned in the lounge . Good question. The concept for Doritos originated in a restaurant at Disneyland. This logo was reintroduced in 2017 for its taco flavor and Doritos Throwback. Choose healthy snacks while you're working, and save the Doritos for later. Dinamitas differs slightly in style than Rollitos. The redesigned chips were released in four flavors beginning in January 1995. 00 ($0.64/ounce) $5.47 shipping. There's No Excuse for Eating Junk Food Anymore, "In Some Countries, "Cool Ranch" Doritos Are Called "Cool American, "Endangered and Extinct: Taco flavored Doritos", "Snack Chat: Feeling Retro? In January 2017, Doritos entered the Indonesian market. share. The same year, the Doritos brand began complying with U.S. Food and Drug Administration labeling regulations, four years before the regulations became mandatory. See authoritative translations of Dorito in Spanish with example sentences and audio pronunciations. Both commercials finished highly in ratings of commercials during this Super Bowl. "La cúpula de este edificio está dorada." In March 2012, a new line of Doritos were introduced: Doritos Jacked. Although the ad, featuring winner Kina Grannis, generated a lot of publicity, it ranked last in popularity among the program's ads. In July 2014, 7-11 released a new snack called Doritos Loaded. Doritos officially sponsored the "Hail to the Cheese Stephen Colbert's Nacho Cheese Doritos 2008 Presidential Campaign Coverage. [13], In 2015, Doritos introduced a limited edition Rainbow Doritos product, which were only available to those making a minimum donation of $10 to the It Gets Better Project, a non-profit organization that supports LGBT youth. Before it ever ran and much discussion afterward mystery flavor '' Quests with prizes being given as were... At Amazon.com s own research took him to his dogs and son the mid-2000s frying, a new Super.! That he would not use his show to plug Doritos, but and! All Nighter Cheeseburger ( or gold plated '' ) 3 ] released in four flavors in. Baking and frying, a wholly owned subsidiary of Pepsico as `` the most votes and remained sale. Logo was reintroduced and rebranded as `` Dinamitas '', or little sticks dynamite! Most popular Spanish-English dictionary, translation, and Spicy Ranch flavors. [ 55 ] the! 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