Shopper Notes. You can find the brand—with a label design inspired by ranch brands—at Central Market, H-E-B, and Total Wine & More. Contact Lone River Ranch Water. Katie Beal Brown started Lone River Beverage Company in 2019. The ranch water seltzer is part of Brown’ family gatherings and culture, she said in … Let’s Refocus Agri-Food Tech To Solve Today’s Critical Problems, Adapt Or Die: Molson Coors Turns To Partnerships, Non-Alcoholic Beverages For Growth, Brewers, Winemakers And Distillers Have A Little-Known Reason To Cheer Federal Covid Relief, New Napa Treasures From Cuvaison And Brandlin, Consumer Companies Are Accelerating Investments In Regenerative Agriculture To Combat Climate Change, Autonomous Food Delivery Predictions For 2021 And Beyond, A Grocery Revival? “Ranch water is such a part of our culture in West Texas—a real representation of the people there,” Brown of Lone River Beverage says. The simple mixed drink of tequila, lime, and sparkling mineral water started as the preferred beverage of West Texas ranch workers and Marfa dive bars (although Austin’s Ranch 616 claims the original), and then it sprung up in every major city in Texas and now appears on grocery store shelves. You may opt-out by. It’s nearly impossible to escape spiked seltzers. This style generally offers a clear effervescent final product fermented from cane sugar with natural flavors added. The hard seltzer beverage is sold as a six-pack, with a suggested retail price of $8.99, and can be found at major retailers, such as Whole Foods Market, Central Market, H-E-B, Kroger, Albertsons, 7-Eleven and Total Wine & More, as well as independent stores. Other drinks Ranch Riders produces are the Tequila Paloma, made with reposado, sparkling water, and a blend of citrus juices; and The Chilton, made with vodka, seltzer, lemon, and salt. The product is also a celebration of her own heritage and West Texas, where her family settled generations ago. Lone River's original ranch water hard seltzer. I cover innovation and entrepreneurship in food and dining. “Brad and I decided to make a seltzer version,” Lori says. Katie Beal Brown, the founder and CEO of Lone River Beverage Co., is a fourth-generation West Texan. According to her company, the hard seltzer brands that are currently available leave the consumer with few options beyond a “skinny can with fruity flavors.” Looking to provide a new alternative, the founder and CEO decided to sell ranch water in a can and make it approachable on all fronts: taste, price point and availability. I’ve written for consumer and B2B publications such as TIME. Lone River Ranch Water Hard Seltzer 12 oz Cans, 6 pk $ 9.99 ea. But there’s no doubt that it’s a Texas delicacy. The jalapeño is the state pepper of Texas and the Rio Red grapefruit originated there. Now three companies have given the trend a Texas twist with canned ranch water. View all products by Lone River California Residents: Click here for Proposition 65 WARNING Whether ranch water will become a national phenomenon like spiked seltzer remains to be seen. Austin-based Shotgun Spiked Seltzer made its debut in November 2019. Lone River Ranch 80 Calories | 4 percent ABV The 80-calorie hard seltzer from the West Texas-based company uses 100% organic agave and natural lime juice. Explore thousands of wines, spirits and beers, and shop online for delivery or pickup in a store near you. Brown started Lone River Beverage Company in 2019 with the goal of offering something different in the hard seltzer category. The Spicy Ranch Water shares a taste of 100% organic agave and natural lime juice, plus jalapeño, the official pepper of Texas. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights. Name * Email * Phone. After launching in January, the owners found that demand skyrocketed during the onset of the COVID-19 pandemic. Live the Ranch Water life. Ranch water has its own murky rise to popularity. Texas-based companies like Shotgun Spiked Seltzer, Ranch Rider Spirits and Lone River Beverage Co. launched their versions in 2019 and 2020. Shop Lone River Ranch Water Spicy at the best prices. Brown plans on introducing Spicy Ranch Water, which is flavored with jalapeño, and Rio Red Grapefruit Ranch Water this August. The lower-calorie White Claw, which debuted earlier this month with two flavors (pineapple and clementine), contains 70 calories, 0g carbs and 3.7% alcohol per 12-ounce can. Co-creators Quentin Cantu and Brian Murphy were fellow MBA students at the University of Texas when they decided to create their own healthy food business. Owner Katie Beal Brown, a West Texas native, remembers folks in her ranching family drinking ranch water all … After graduating from SMU and moving to New York to work at an ad agency, she eased her homesickness by making ranch waters. ($8.99 for a six-pack) – This is a … ... Texas- Hard Seltzer. An aluminum shortage kept the cans Lone River had ordered in October from arriving until two weeks before the product’s delivery deadline to retailers. Owner Katie Beal Brown, a West Texas native, remembers folks in her ranching family drinking ranch water all her life. Lone River is in about 5,000 storefronts and retailers around Texas and Tennessee and has made $2.6 million in retail sales, year-to-date. “I think that's also what Lone River Ranch Water represents.”. I’ve written for consumer and B2B publications such as TIME, Gastro Obscura, SilverKris, Nation’s Restaurant News and Restaurant Hospitality. This fall, new flavors like Spicy Ranch Water, made with jalapeño, and Rio Red Grapefruit Ranch Water, will join the line. Lone River Ranch Water is available in Texas and Tennessee and will expand to other markets this ... [+] summer. Lone River Beverage Co's designs on your favorite apparel and accessories to show your love of Ranch Water. I’m usually based in New York City, but I’m always willing to travel for a delicious meal. Lone River Beverage Company | 554 followers on LinkedIn. The exact origins of the cocktail are unknown, but it’s rumored to be the creation of a rancher in West Texas in the 1960s. Sancerre - The World’s Greatest White Wine? As Lone River expands its reach, the canned ranch water could become quite a contender in the hard seltzer category. Lone River Ranch Water is the latest newcomer to the hard seltzer category. “We loved the ranch water flavor profile and experimented with recipes that varied the amount of lime juice and kinds of tequila,” Murphy says. “We spent most of last year working on just that,” Murphy explains. Canned ranch water, unlike mass market spiked seltzer, avoids the cloying, too-sweet taste while still packing a refreshing punch. She said she … “The trend toward better-for-you option of hard seltzers made this a winning combination.” Their Ranch Water joins a selection of their other spiked seltzers, which include flavors like Bramble (blackberry and lemon) and Sunset 77 (mango and passionfruit), that can all be found at Whole Foods Market, H-E-B, and Spec’s. Lone River Ranch Water was created by Midlander Katie Beal Brown, CEO of Lone River Beverage Co. Available in Texas and Tennessee with plans to expand to other states this summer, Lone River Ranch Water is made with 100% agave and natural lime juice. Founded in 2019 by native Texan Katie Beal Brown, Lone River Beverage Company and its namesake Ranch Water hard seltzer are rooted in tradition … Lone River Ranch Water: Firestone Walker Flyjack: Sierra Nevada Oktoberfest: San Juan Seltzer Fuji Apple: White Claw Black Cherry Hard Seltzer (19.2 oz) Please note that some foods may not be suitable for some people and you are urged to seek the advice of a physician before beginning any weight loss effort or diet regimen. And there is plenty of competition indeed. Both flavors salute the company’s roots. Product description. Lone River is a blend of 100% organic agave nectar, natural key lime juice, a gluten-free alcohol base made from sugar and carbonated seltzer water. Top Food And Beverage Trends For 2021, The Top 10 Trends In Plant-Based Food In 2020—And Where We’re Going In 2021. While the previous two canned ranch waters are made with sugar-based alcohol, Austin’s Ranch Rider Spirits Co. is made with real tequila. Lone River Beverage Company has canned the taste of rugged far West Texas with an easy-drinking 80-calorie hard seltzer, called Lone River Ranch Water. Although people have been sipping on hard seltzer all summer, Lone River Ranch Water says that this is a new flavor that's "sure to keep you warm in the chilly fall months to come." Katie says its simple yet refreshing taste represents those who first thought up the cocktail. Hitting shelves for the first time in April 2020, Lone River Ranch Water has already made its mark on the drinks industry, becoming the best-selling independent hard seltzer in the United States, according to Craft Brew News. “When I thought about the hard-working ranch people, I wanted a drink that celebrates the roots of that legend and our family heritage.”. Click here to view the article in its original format. Texas-based Hard Seltzer company bringing Lone River Ranch Water to market this Spring in Texas & Tennessee. Houston-based Lone River Beverage ’s Ranch Water debuted in early 2020. This article first appeared on Texas Highways. Because Ranch Rider is a true cocktail-in-a-can, it’s only available in liquor stores and restaurants, but not grocery stores. “Earlier this year, Brad predicted there would be at least seven new ranch water seltzers in the market by the end of 2020,” Lori says. Please see package for more information. “Ranch water” might not sound like a refreshing cocktail, but people in West Texas have been enjoying this drink as a way to cool off from the sweltering heat for a long time. “It was a taste of home and almost a badge of my Texan-ness,” she explains. I’m interested in profiling anything new and innovative that impacts the world of food and dining, especially when it involves small and independent businesses, emerging chains and startups. If you need help with the Public File, call (713) 778-4745. The Lone River Ranch Water is a blend of carbonated seltzer, 100 percent organic agave, natural lime juice and a gluten-free alcohol base. “Wanting to exclude sugar but incorporate a little sweetness, we like reposado tequila, which ages in oak and provides a sweet element.” In 2019, they served their ranch water at a SXSW catering gig, and received positive feedback. Our Original Ranch Water hard seltzer made with 100% organic agave and natural lime juice. Lone River Beverage Company by Lone River Ranch Water. Lone River’s Ranch Water officially launched in mid-April this year. “When I think of people from West Texas, I think of no frills, get-the-job-done kind of people,” Brown said in a statement. The spirit of the drink supposedly had him following the stars all the way from Fort Davis to Marathon. Lone River Beverage Company is currently in partnership with Ben E. Keith, a Texas-based distributor, to make its product available statewide. Founders Lori and Brad Foster, who each spent 25 years in the beer business with companies like Miller and Coors, first fell for ranch water when it was introduced them by their Midland friends. The summertime beverage is typically made with tequila, Topo Chico and lime juice—with the option to add ice for a colder sip. “Competition is a good thing in that it educates consumers to options available.”. Called Lone River Ranch Water, it's an 80-calorie hard seltzer from Lone River Beverage Company which a release says has canned the taste of rugged far West Texas. Shop Lone River Ranch Water at the best prices. Katie Beal Brown and her family have been drinking ranch water on their Far West Texas ranch for as long as she can remember. © 2020 Forbes Media LLC. Ranch Water, traditionally a cocktail thrown together with a few ingredients on a sweltering Texas summer day, is increasingly sold in a can. 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